Behind The Scents

Arum founded in 1997. By a girl named,  Kiara Arum Cantika.

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A woman who loves beautiful things. Who takes care of herself with intention. She had been reaching for her perfume every morning, and pausing. Because somewhere along the way, she had accepted a rule that no one should have had to accept — that elegance and worship could not exist in the same breath.

A woman who loves beautiful things. Who takes care of herself with intention. She had been reaching for her perfume every morning, and pausing. Because somewhere along the way, she had accepted a rule that no one should have had to accept — that elegance and worship could not exist in the same breath.

A woman who loves beautiful things. Who takes care of herself with intention. She had been reaching for her perfume every morning, and pausing. Because somewhere along the way, she had accepted a rule that no one should have had to accept — that elegance and worship could not exist in the same breath.

KIARA

ARUM

CANTIKA

Arum's Belief.

Arum's Belief.

Arum's Belief.

Arum exist to embrace the luxury and faith to every womans around the world. We creates a character.

Everything we do at Arum is guided by four beliefs we return to every single day — in the ingredients we source, the formulas we craft, and the decisions we make before a single bottle leaves our hands.

Rooted in Nature.

Crafted to last.

Attuned to the hour.

A routine, not a force-must.

We use premium oil-based formulations that don't just sit on the surface of the skin, they settle into it. They slow down. They release gradually, intimately, over hours. The result is a fragrance that feels less like something you applied and more like something you simply are.

We use premium oil-based formulations that don't just sit on the surface of the skin, they settle into it. They slow down. They release gradually, intimately, over hours. The result is a fragrance that feels less like something you applied and more like something you simply are.

We use premium oil-based formulations that don't just sit on the surface of the skin, they settle into it. They slow down. They release gradually, intimately, over hours. The result is a fragrance that feels less like something you applied and more like something you simply are.

FIRST OPENING 1997

GLOBAL WEEK '21

GLORA LOCAL '24

RED CAMPAIGNS '26

Woman Club

Some things are not meant for everyone at once. Join the circle and be the first to encounter what Arum creates next.

Woman Club

Some things are not meant for everyone at once. Join the circle and be the first to encounter what Arum creates next.

Woman Club

Some things are not meant for everyone at once. Join the circle and be the first to encounter what Arum creates next.

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